Söka sponsorer motorsport

Learn how to expand your relationships within your niche, providing you with more avenues to approach for sponsorships or introductions.

Section 2:Basics of Motorsport Sponsorship

• Finding Companies to Sponsor Your Race Car:

Delve into strategies for identifying potential sponsors, utilizing platforms like LinkedIn, trade shows, and everyday interactions to discover businesses aligning with your unique characteristics.

• Approaching Racing Sponsors:

Crafting a tailored approach is essential.

In fact, all the hard work of renewing a sponsorship deal is done during the race season when you’re carrying out your work. 

When you first sign a sponsor, make sure to set some goals for the year in terms of how you’re promoting them. But I wouldn’t rely on these to fund your racing career, there are better ways to find sponsorship. Explore how establishing relationships and demonstrating value streamlines the sponsorship acquisition process.

• Companies Sponsoring Racers:

While numerous businesses offer sponsorship programs, focus on effective strategies rather than solely relying on lists.

Skickligt användande av sociala medier kan dramatiskt öka räckvidden och fördjupa engagemanget, enligt Motorsport Industry Association.

ROI i sponsring: För företag som går in i sponsringsavtal är det avgörande att förstå vad de får tillbaka för sin investering. By getting your name into the press, your message is spread further than your existing audience.

Tips: 

• Always be thinking of ways to reach new people.

• Make sure you engage with your audience.

• Get involved in relevant discussions around motorsport and your niche.

• Don’t just approach motorsport press for coverage.

  Whether it’s fitness, cooking, football, modern art, or something else, it’ll open up so many opportunities for you.

  Podcast 034: How to find your niche

  Step Two: Develop your personal brand

  This is how you present yourself as a racing driver and show your value to potential sponsors.

  Your personal brand should show who you are as a person and go beyond your racing.

  Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week.

  In the same way, you’d be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too.

  Tips:

  • Don’t let imposter syndrome get the best of you.

    Consider trade magazines, local newspapers, and blogs too.

  Further resources

  Step Four: Think about what you offer

  Offering hospitality and a TV audience isn’t enough. Not only are you competing against other racing drivers but also against all other marketing activities. Working with them is one of the best decisions we’ve made.

  Neither I or my wife have any motorsport background, so when our son first sat in an indoor kart for 'some fun' and we started to receive feedback from experienced indoor and outdoor karting racers saying he has talent, we had no idea what to do next.

  Täckningen från Sports Business Research Network visar även att sponsorer kan nå en engagerad publik vilket ökar varumärkeskännedom och försäljning.

  Exponering: En hörnsten i motorsportens sponsring är synlighet. If you stand out and can provide value, it’s going to be so much easier to get sponsorship for motorsport.

  Another element of finding and securing sponsors is building a strong network.

  Den här typen av exponering kan se olika ut beroende på sportens nivå och arten av sponsringsavtalet. Assess their goals, delve deeper into their specific needs, and identify decision-makers for personalized pitches.

  Underscore the significance of relationship-building in sponsorship. You’ll get rejections, and you’ll hit bumps in the road but if you put in the time, the successes will come.

  Consistency is all about keeping going.

  Det handlar om ett partnerskap där båda parterna ger och tar. Det kan vara allt från en logotyp på en Formel 1-bils främre vinge till ett namn på förarens overall.

  There’s hard work involved but the secret is consistency, especially once you’re all set up and in the swing of things.

  In this article you’ll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesn’t, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew.

  We’ll answer these questions:

  • How do I get motorsport sponsors?

  • How do I find companies to sponsor my race car?

  • How do I approach a racing sponsor?

  • Where can I find sponsorship opportunities?

  • How can I get sponsorship easily?

  • What companies sponsor racers?

  We’ll also cover the steps needed to secure long-lasting motorsport sponsorship including:

  • How to stand out

  • Defining your value

  • Getting press coverage

  • How to research a racing sponsor

  • Building relationships

  • Sending a sponsorship email pitch

  All the links in the ‘further resources’ sections are for free content from the podcast, blog, and YouTube channel.

  It’s so much easier to close a sale with someone you’ve already built a rapport with. Discover opportunities with local businesses, leverage your audience influence, and find ways to add value to potential sponsors.

  • Securing Sponsorship Easily:

  Building a strong network facilitates easier sponsorship.